The numbers
Free: one storefront, ten products, 150 orders a month, and a badge on the shop. Starter at nineteen dollars a month: 100 products, 1,500 orders, and card payments inside Telegram. Growth at forty-nine: 1,000 products, 10,000 orders, advanced analytics and discount codes. Business at ninety-nine: unlimited products and orders, up to three storefronts, custom branding.
Which limit you actually hit first
For most shops it is products, not orders. Ten products is a real catalogue for a bakery and a tight one for anything with variants, while 150 orders a month is more than a new shop usually sees. If you are importing a sheet of sixty items, the product limit is the one to plan for.
What growing past a limit looks like
The limits are checked before anything is written, including on a CSV import, so you are told rather than discovering it later. Moving up a plan lifts the ceiling immediately; the shop, products and orders stay exactly as they are.
The two ladders, which confuse people
Mini App plans and Bot-Manager plans are separate. The Mini App plans above cover the storefront. Managing channels and groups has its own ladder: free, fifteen, thirty-nine and ninety-nine dollars a month, counted in channels rather than products. A seller who only wants a shop needs the first ladder, and paying on one does not raise the other.
Choosing without overbuying
Start free unless you already have more than ten products. Move to Starter when you want card payments inside Telegram or outgrow the catalogue, which is usually the same week. Growth and Business are for a shop that has proven demand, not a shop hoping for it.