Why flowers are a messaging business
Almost every flower order starts as a message: what do you have today, how much, can you deliver by six. A florist spends the morning answering the same three questions and the afternoon making the bouquets.
A shop inside the chat answers the first two before anyone asks. What you have today is what is in the catalogue, and the price is on the card.
Today's stock, not a permanent catalogue
Flower stock changes daily, which makes a normal shop awkward. Here you keep a short list and change it: draft what you have run out of, publish what came in. The catalogue is a morning task, not a project.
For the bouquets you always make, keep them published and switch stock tracking off so they stay orderable while you source the stems.
Delivery details without a phone call
The part that eats time is the address, the card message and the time window. Those are fields on the order, so they arrive typed rather than dictated over a bad line. If something is unclear you reply in the same chat, because the buyer is right there.
Occasions do the selling
Categories work well as occasions rather than flower types: birthdays, apologies, new baby, funeral. People shop by reason. A featured row at the top of the shop is where the seasonal offer goes, and it changes as fast as you can retype it.
Several ready-made designs suit florists, with the large photography and soft palettes the category needs. Apply one and swap the colours.
Starting before the next holiday
The free plan covers up to 10 products and 150 orders a month, which is a working shop for a small florist outside peak weeks. Before a holiday you can move up a plan for the volume and back down after.