Why this works for selling online courses on Telegram
Telegram already hosts the conversation where learners ask questions and decide. With a Mini App store, you can show course offers inside the same chat and let customers browse and order without needing a separate website or a separate app. That keeps the path to purchase short.
How BotLaunch does it
BotLaunch combines a Telegram channel or group manager with a Telegram Mini App builder. You run your community in the channel or group, and you open your course storefront inside Telegram.
- Bot-Manager modules for Telegram moderation, anti-spam, CAPTCHA verification, warnings and bans, analytics, AI replies, and automation. BotLaunch includes 165 module types total, including a vertical toolset for online courses.
- Mini App builder for a storefront that opens inside the chat. You can use ready-made storefront designs, theme settings (palette, fonts, layout), and content blocks (like hero, product grid, categories, cart, FAQ, and more).
- AI shop builder to generate a themed Telegram storefront in about a minute from one sentence, then preview it, connect your bot, and edit everything after.
Setup steps to sell online courses on Telegram
Create your BotLaunch workspace and set up the Bot-Manager for your Telegram channel or group.
Add your bot to the channel or group as an admin, then use the web dashboard to turn on the modules you want (for example moderation and analytics).
Open the Mini App store builder and choose one of the 21 ready-made storefront designs.
Configure your storefront layout using the content blocks and apply your theme using the palette, fonts, and layout options.
Create your course catalog inside the Mini App (add products for your course offers) and set up the storefront navigation such as categories and search (based on the blocks you use).
Connect your Telegram bot to launch the Mini App inside the chat.
Fulfill orders. Mini App orders are seller-fulfilled by default (no payment processing). On a paid Mini App plan, an own-bot shop can accept card payments inside Telegram via a Telegram Stripe provider token, with money going to the seller’s own Stripe account.
Plan selection and what you should check
Pick two things: your Bot-Manager plan for community automation and your Mini App plan for the storefront.
- Bot-Manager costs $0 (Free), $15 (Starter), $39 (Pro), or $99 (Business) per month, depending on channels and features.
- Mini App store costs $0 (Free), $19 (Starter), $49 (Growth), or $99 (Business) per month, depending on products, orders, and whether you use card payments in Telegram.
Also check that your storefront matches your course delivery model. BotLaunch supports an online courses vertical as part of its module set, while the Mini App focuses on the storefront experience inside the chat.
FAQ
Do customers need a website to buy my course?
No. The Mini App store opens inside Telegram, so customers do not need a separate website or a separate app.
Can I sell online courses on Telegram without taking payments through BotLaunch?
Yes. Mini App orders are seller-fulfilled by default, which means you can handle delivery manually. On a paid plan, you can also accept card payments inside Telegram for an own-bot shop.
How do I launch the store in the chat?
In BotLaunch, you build the Mini App store, then connect your Telegram bot so the Mini App opens inside the channel or group conversation.
Can I speed up storefront creation?
Yes. Use the AI shop builder. Describe your shop in one sentence, and it generates a themed Telegram storefront with a design, written copy, and a ready-made layout filled with example products and categories in about a minute.
Do I need to code?
No. You add the bot to your channel or group and enable modules from the web dashboard. The Mini App builder uses blocks and themes rather than code.