1. Decide what the first six products are
Six real products beat sixty planned ones. Each needs a name, a price, and one clear photo taken in daylight. A shop with six good listings reads as a shop. A shop with forty half-finished ones reads as abandoned.
If your catalogue already lives in a spreadsheet, you can load it from a CSV file: the dashboard offers a template, previews it, and names any problem by its row before saving anything.
2. Write the delivery and price rules down
Decide what shipping costs, where you ship, and how long it takes. Put it in the shop rather than in your head. Every question a buyer has to ask is a moment they can change their mind, and the answers rarely change between orders.
3. Connect the bot that carries the shop
The shop opens from a bot, so the bot is the address. Use one that is yours, with a name people would recognise from your channel or your packaging. Keep its token private: anyone who has it controls the bot.
4. Pick a design and make it yours
A storefront design sets palette, fonts and layout, and there are more than 100 ready-made ones across shop niches. Apply one and edit after. What matters is that the first screen looks deliberate, because that is the whole of the first impression.
5. Place a test order yourself
From a second Telegram account, open the shop like a stranger would. Add two items, change a quantity, confirm, and read the message the buyer receives. This is the step people skip, and it is the one that catches the missing price, the wrong photo and the delivery field nobody filled in.
6. Decide how you get paid
Orders are seller-fulfilled by default, which is fine if you already take money by transfer or on delivery. If you want cards inside Telegram, that needs your own bot and a paid plan, with the money going to your own account. Digital goods can also be sold for Telegram Stars. The plans are on Pricing, and the shop itself is described on Telegram Mini App store.