1. Start from your photos, not from the gallery
A design in a BotLaunch storefront sets three things: the palette, the fonts and the layout. It does not set your photos, and photos fill most of a shop screen. So look at your pictures first.
Are they bright shots on white, or dark and moody? Plain, or full of props? A design with a strong coloured ground fights with busy lifestyle photos. Plain product shots on white can carry a bolder design, because the page supplies the character the photos lack.
Put six of your real product photos side by side before you open the gallery. You will rule out half the designs at a glance, and you will stop choosing a design for the example products it was shown with.
2. Filter by niche, then by mood
There are more than 100 ready-made designs covering over 30 shop niches, including fashion, sneakers, beauty, jewellery, flowers, bakery, pet shop, home decor, electronics and books. Begin with your own niche. Then look at the neighbours: a candle maker may sit better in home decor or gifts than anywhere else.
Inside a niche, choose by mood. Quiet or loud. Warm or cool. Shortlist three designs, no more. A longer list is a way of not deciding.
If you are starting from nothing, the AI shop builder picks a design for you from a one-sentence description of the shop. Treat its choice as a first draft that you are free to change.
3. Adjust the palette before anything else
Colour changes the feel of a shop more than any other setting, and it takes the least work. There are 24 palette presets. Try a few before you touch fonts or layout.
- Take the accent colour from something you already own: your packaging, your logo, the ribbon on your boxes.
- Keep text easy to read. Hold the phone at arm's length and check that you can still read a price.
- Do not match the page to the product. Red bags on a red page disappear.
- One accent is enough. If everything is highlighted, nothing is.
4. Choose fonts with your real product names
There are 24 fonts to choose from. Do not judge them on the sample text. Judge them on your longest product name and a real price.
Does a long name wrap onto three lines in the product grid? Do the letters of your own language look right? Is the price readable at a glance? A decorative font is fine for the shop name and headings. Descriptions and prices need a plain one.
Change the heading font first and look at the shop. Then change the body font. If you swap both at once and the page feels worse, you will not know which one did it.
5. Judge it on a phone, inside Telegram
The shop is a Mini App that opens inside the chat, and people use it in one hand. A design that looked roomy when you chose it can feel tight on a small screen. Open the shop in Telegram on your own phone and check four things.
- The first screen. Without scrolling, is it clear what you sell?
- The grid. How many products are visible at once, and is that right for your catalogue?
- The buttons. Can you tap add to cart with a thumb without hitting something else?
- The light. Look at it outdoors in daylight and again at night with the screen dimmed.
Then hand the phone to someone who has never seen the shop and ask them to find one specific product. Watch where they hesitate. Say nothing.
6. Change one thing at a time, and know when to stop
After you apply a design, everything stays editable. That freedom is also the risk. Change the palette and look. Change a font and look. Keep a note of what you changed, so you can go back.
Learn to tell a design problem from a content problem. Products that feel cramped, or a banner that swallows the first screen, are layout problems, and a different layout fixes them. A blurry photo, a vague product name and a missing price are content problems. No design repairs those.
Give yourself a limit: one evening to choose and adjust, then launch. The first questions from real buyers will tell you more about your shop than another hour of previews. If three people ask the same thing, the page is missing a sentence, and that fix is worth more than a new palette.