How selling on Telegram works
From connecting your bot to fulfilling an order, here is the full flow, step by step, for both you and your buyer.
Open your shopSet it up once
- 01
Connect a bot
Add your existing Telegram bot or create a new one. The storefront becomes part of that bot, the same bot that already serves your channel or group.
- 02
Build your catalog
Add products with images, prices, options, and stock levels. Organize them into categories so buyers can find things fast.
- 03
Share the shop
Your storefront opens from the bot via a menu button or a link. Pin it in your channel, drop it in a message, or add it to your bot menu.
- 04
Manage orders
When an order comes in, you see the items, quantities, and buyer contact in the dashboard. Update its status as you fulfill it.
Tap, browse, order
- 01
Open the shop
The buyer taps the shop button in your bot. The Mini App opens full-screen inside Telegram, with no install and no sign-up.
- 02
Browse the catalog
They scroll categories and products, view photos and prices, and pick options like size or variant.
- 03
Fill the cart
Items go into a cart with live quantities and a running total, just like any modern online store.
- 04
Place the order
They submit the order from inside Telegram. You receive it instantly and take it from there.
Common questions
Ready to open your Telegram shop?
Connect your bot, add a few products, and share the link today.